What is A/B testing?
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Oluwatobiloba Adenola
A/B testing is creating two versions of an email to see which one performs better.
Ayomide
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. To perform A/B testing, you separate your audience into two random groups and show a different variation to each one. You then compare the responses to each variation to determine which is most effective based on your chosen metric.