How is ROI ( Return on investment) calculated for social media??
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Ayomide
Social media returns has to do with how you quantify your social media performance. This can be calculated using Social Media Analytics tools such as Facebook Insights, LinkedIn Company page Insights, Google Analytics, etc. to measure your engagements, mentions, likes & shares within the social media platform. You can also assign a monetary value to this by considering how much you would have paid if you were to use ads to achieve the same social media actions.