Business organisations across the world try to influence consumer by encouraging them to buy products and services. There are several marketing strategies used for influencing consumer behavior which affects the buying decision.

It has been found that consumers are attracted to products that creates emotions in the form of joy and surprise. Therefore, Communication becomes a marketing strategy as a result of this. Consumers are given promotional material in order to get their attention.

Another way consumers influence marketing strategy is through impression. Products that are environment friendly can be promoted as a green brand and this can in turn have an effect on the behavior of consumers.

If sales on a particular product is low, discount could be a marketing strategy to increase sales.