A new product launch strategy focuses on the customer experience: price, quality, function, and availability are priorities. Here are some strategies and processes used:

1. Development: Is your product the right fit for the market? Is there a demand or need for your product? If you aren’t sure, poll your consumer base, beta test your product on a focus group of customers and get a feel for whether or not your product is exciting, useful, or boring.

2. Market a Landing Page: You’ve tested it out on focus groups and it’s ready for the next step. Build up hype about your product. Design a landing page for your product with an email registration. You’re building a database and generating interest at the same time. Keep your consumers updated, excited, and informed as new developments occur.

3. More Testing: Run your product through the gamut. You want an airtight product before launch, so test a secondary group. A marketing firm can help you identify issues that consumers may run into with your product through team-building and testing, and find solutions to opportunities that arise.

4. Organize Your Priorities: Is everyone in your company on-board? From the mail-room to the boardroom,a holistic approach to your product launch can help you determine internal momentum. Every employee has an idea, so listen closely.

5. Set Goals: Create engaging literature and materials to support your product. When customers aren’t sure what a product does, it can be mysterious and exciting, but also questionable and frustrating. A well-known brand can create a lot of hype with discretion whereas startups should provide as much information as possible.

6. Launch your product with a well-paced campaign.