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Oluwatobiloba Adenola
Oluwatobiloba Adenola

Oluwatobiloba Adenola

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Oluwatobiloba AdenolaLevel 2
Asked: February 6, 20202020-02-06T15:23:50+00:00 2020-02-06T15:23:50+00:00In: Office and Administration

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How would you manage a new product launch? What tactics, strategies and processes will you use?

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    1. Ayomide

      Ayomide

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      Ayomide Level 2
      2020-04-07T13:39:24+00:00Added an answer on April 7, 2020 at 1:39 pm

      A new product launch strategy focuses on the customer experience: price, quality, function, and availability are priorities. Here are some strategies and processes used:

      1. Development: Is your product the right fit for the market? Is there a demand or need for your product? If you aren’t sure, poll your consumer base, beta test your product on a focus group of customers and get a feel for whether or not your product is exciting, useful, or boring.

      2. Market a Landing Page: You’ve tested it out on focus groups and it’s ready for the next step. Build up hype about your product. Design a landing page for your product with an email registration. You’re building a database and generating interest at the same time. Keep your consumers updated, excited, and informed as new developments occur.

      3. More Testing: Run your product through the gamut. You want an airtight product before launch, so test a secondary group. A marketing firm can help you identify issues that consumers may run into with your product through team-building and testing, and find solutions to opportunities that arise.

      4. Organize Your Priorities: Is everyone in your company on-board? From the mail-room to the boardroom,a holistic approach to your product launch can help you determine internal momentum. Every employee has an idea, so listen closely.

      5. Set Goals: Create engaging literature and materials to support your product. When customers aren’t sure what a product does, it can be mysterious and exciting, but also questionable and frustrating. A well-known brand can create a lot of hype with discretion whereas startups should provide as much information as possible.

      6. Launch your product with a well-paced campaign.

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